The Only 5 LeadPages Alternatives You Need To Check Out

So, you want to build landing pages but are looking for a good landing page builder? 

You are in the right place! 

There are many great landing page builders such as LeadPages. But that doesn’t mean LeadPages is the best. 

There are many LeadPages alternatives you might consider once you realize how they can help you build high-converting landing pages. 

And that’s probably why you’re here. I’ll show you the best LeadPages alternatives and walk you through their features, pros and cons, and how they might be a better option than LeadPages. 

By the end of this article, you’ll have a better understanding of the different landing page building tools and which one fits your needs the best. 

Best LeadPages Alternatives [Free & Paid] 

Tool NamePricingGet Now
Unbounce$80/monthGet Unbounce
Thrive Themes$19/monthGet Thrive Themes
Instapage$199/monthGet Instapage
Hubspot BuilderFreeGet Hubspot Builder
ClickFunnels$97/monthGet ClickFunnels

Here are the best alternatives to LeadPages that you can consider for building landing pages:

Let’s talk about each of these tools in detail. 

1. Unbounce

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Unbounce is a great landing page builder that will help you design beautiful high-converting landing pages. 

The tool features a drag-and-drop builder that will allow you to quickly build landing pages with little to no effort. 

You can design pages that are fully customizable in each and every aspect. Unbounce already has many design customization options but they go even further by giving users the ability to write custom CSS and JavaScript to make your landing page one of a kind. 

They also offer over 100 beautiful landing page templates for different campaigns and use cases. 

But landing pages are not all about design. It’s also about running experiments and tests. Unbounce helps you make the most out of your landing pages by offering features such as A/B tests, dynamic text replacement, and AI-powered smart traffic. 

Landing pages created using this tool can be published on a custom domain or on your own website with the help of their WordPress plugin. 

Here are the key features of Unbounce that make it a very strong alternative to LeadPages: 

  • Drag-and-drop builder
  • 100+ landing page templates
  • Custom CSS & JavaScript
  • AMP support
  • 100% responsive
  • Publish to a custom domain
  • Built-in Google Fonts
  • Unsplash stock photos integration
  • A/B testing
  • Dynamic text replacement
  • AI-powered smart traffic
  • Real-time data dashboard

There’s no doubt that Unbounce is loaded with all the features you’d need while building landing pages and running campaigns. 

The pricing of Unbounce starts at $90/month and goes as high as $225/month. Each plan comes with more features and fewer restrictions on traffic and conversions. 

Unbounce - PricingPin
Unbounce - LogoPin

Why Choose Unbounce Over LeadPages? 

If you want to build landing pages without the help of your developers or hiring someone, then you should pick Unbounce as it’s easy to use. Even if you’re a non-technical person, creating landing pages, setting up A/B tests, and doing customization would be easy for you. 

However, the tool is a bit pricey as it’s targeted more towards enterprises rather than solo marketers or small businesses. 

What I Like About Unbounce
  • Elements and templates are designed with conversion in mind.
  • Easy to use, require no technical knowledge
  • Lots of 3rd party integrations.
  • All products integrate seamlessly giving a great experience.
  • Perfect for WordPress users.
What I Don’t Like About Unbounce
  • Lots of products to use for building simple landing pages.
  • Products are focused primarily on the marketing niche.
  • Only works with WordPress.
  • Lacks payment integrations.

Starts at: $90/month

2. Thrive Themes

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The next one on our list is Thrive Themes which is not one tool for building landing pages but a collection of multiple tools that seamlessly work together to help you build conversion-focused landing pages. 

Now, I know what you are thinking. 

You don’t want to fill up your tool stack with so many tools. 

But Thrive Themes products are special and in many ways, superior to LeadPages. Not to mention they are WordPress products which can be a positive for some. 

It all starts with Thrive Architect, which is their drag-and-drop landing page builder. All you have to do is drag and drop elements onto your page and you’re done building a beautiful landing page. 

You also get access to 200+ landing page templates that can be imported in a blink of an eye. Besides that, Thrive Architect provides pre-built conversion elements such as timers, buttons, forms, etc that you can use on your pages. 

The next tool Thrive Leads comes into the picture for helping you out with conversions. 

This is the lead generation plugin for WordPress that will help you build high-converting opt-in forms and popups. 

With Thrive Leads, you can run advanced A/B tests on opt-ins and boost conversions using their SmartLinks and SmartConversions feature. 

But that’s not the end of it. 

Next up is Thrive Optimize which will allow you to run A/B tests on your landing pages. You can test different variations of your pages, set up conversion goals, and do a lot more. 

Let’s take a look at the key features of Thrive Theme products:

  • Drag-and-drop visual builder
  • Detailed stats and reports
  • 200+ templates
  • One-click cloning
  • Conversion-focused elements
  • Advanced form triggers
  • Responsive editing
  • Advanced design customization
  • A/B testing

Besides the three products mentioned above, Thrive Theme also offers other plugins such as Thrive Theme Builder, Thrive Quiz Builder, Thrive Comments, and more. 

What makes Thrive Themes so attractive is their pricing. At just $19/month, you get access to all Thrive Themes products that can be used on 25 websites. 

Thrive Leads - PricingPin
Thrive Leads - LogoPin

Why Choose Thrive Themes Over LeadPages? 

If you’re a marketer, blogger, or small business owner who uses WordPress and doesn’t want to burn your pocket using LeadPages, then Thrive Themes is the perfect alternative for you. 

Yes, you’ll have to use their different plugins to get the most out of it, but it’s definitely worth it as you save a lot of money. 

What I Like About Thrive Themes
  • Easy to build landing pages with their drag-and-drop builder
  • Can quickly create landing page variants for testing
  • Easy to use for non-technical and non-designer users
  • Pages are highly customizable
  • A/B testing is easy to implement
What I Don’t Like About Thrive Themes
  • Lacks scheduled content capabilities
  • The mobile editor can be a bit clunky
  • It is a bit pricey and not suitable for small marketers or businesses

Starts at: $19/month

3. Instapage 

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Instapage is a LeadPage alternative that focused on design, conversion, and analytics. But that’s the tip of the iceberg. 

The deeper you look into Instapage, the more impressed you’ll be with their features. 

First off, the landing page builder offered by them is miles ahead compared to LeadPages. The landing page builder has a drag-and-drop editor much like many other builders. 

But what’s so special about it is that it features built-in collaboration allowing you to work together with your team.

You can leave comments on your landing pages and interact with your team with real-time edits. 

Even when it comes to design, Instapage offers great features such as reusable global templates and sections. You also get 500+ customizable layouts for different industries and use cases. 

You can take your landing pages even further with the advanced personalization offered by Instapage. 

The tool lets you create personalized pages using UTM parameters. You can even deliver dynamic messages on your landing pages to your audience. 

With Instapage, you can also run A/B tests and track your users using heatmaps to find out what’s working on your landing page. This will help you make changes quickly and boost conversions. 

Here are the key features of the Instapage landing page builder: 

  • Drag-and-drop builder
  • 500+ templates
  • Heatmaps
  • Conversion analytics
  • Custom CSS and JavaScript
  • Drop-in pixel tracking
  • Global blocks and sections
  • Dynamic text replacement
  • A/B testing
  • Real-time collaboration
  • AMP support

While Instapage is a strong alternative to LeadPages, the pricing can be a bit high for some as it starts at $199/month. 

Instapage - PricingPin
Instapage - LogoPin

Why Choose Instapage Over LeadPages? 

Instapage is a perfect alternative to LeadPages if you want to build highly-personalized landing pages with no effort and want to collaborate with your team. Although it is quite pricey, the features make it worth using. 

What I Like About Instapage
  • Wide variety of templates that are effective
  • Easy to set up and use
  • Advanced personalization that helps boost conversions
  • Easy collaboration with team members
What I Don’t Like About Instapage
  • A bit expensive
  • The Mobile version is not perfect and can be improved
  • Customer support is not very good

Starts at: $199/month

4. Hubspot Landing Page Builder

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Hubspot Landing Page Builder is a free alternative to LeadPages that can help you quickly build landing pages. 

The tool features a drag-and-drop builder that can be used to build mobile-optimized landing pages. You can also choose pre-designed templates from their library. 

Hubspot Landing Page Builder also helps you personalize your landing pages with personalized content and CTAs. Based on the location, source, or device of the user, you can display personalized landing pages. 

The tool also lets you run A/B tests and experiments to analyze the performance of your landing pages. You can run tests on different elements and then automatically select the winner. 

Here are the key features of the Hubspot Landing Page Builder: 

  • Drag-and-drop builder
  • A/B testing
  • Mobile optimized landing pages
  • Dynamic text replacement
  • Conversion-focused templates
  • Detailed reports and analytics

While there are many great alternatives to LeadPages, I particularly wanted to include this one on the list as it’s free. 

And it’s not like this tool lacks any features. The tool offers pretty much all of the features you’d need to build landing pages that convert. 

Hubspot - LogoPin

Why Choose Hubspot Landing Page Builder Over LeadPages? 

When it comes to LeadPages free alternatives, there are enough solutions out there. And Hubspot Landing Page builder is probably the best of them. 

And if you’re someone who doesn’t want to invest in a landing page builder tool or if you’re new to this, you can test the waters with this tool. 

What I Like About Hubspot Landing Page Builder
  • Very clean interface
  • Easy to use
What I Don’t Like About Hubspot Landing Page Builder
  • Since they also have paid plans, the free version is somewhat limited
  • You can only run 5 variations of a page
  • To upgrade to the paid version, you’ll have to purchase the full set of their tools

Starts at: Free

5. ClickFunnels

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ClickFunnels is a sales funnel builder tool for entrepreneurs and marketers who want to build a sales funnel that converts. 

The tool features an intuitive drag-and-drop editor that can help you build landing pages quickly. With this platform, you can create shopping cart pages with upsells too. 

What I really love about ClickFunnels is that it has all the tools you’d need to run successful marketing campaigns. You can capture leads, sell products, create follow-up funnels, and so much more. 

ClickFunnels - TemplatesPin

While the other tools on this list mostly focus on solely building a landing page, ClickFunnels is focused more on helping you build a complete sales funnel. 

Here are the key features of ClickFunnels: 

  • Drag-and-drop editor
  • Split testing
  • Smart shopping cart
  • Email and Facebook marketing automation
  • Upsell/down sells
  • Advanced design customization
  • Custom CSS
  • Mobile editing
  • Pre-built sales funnel templates

The pricing of ClickFunnels starts at $97/month and goes as high as $297/month. Although the pricing might look expensive, you’ll quickly realize its worth as it helps you build sales funnels without relying on any other tool.

ClickFunnels - PricingPin

Why Choose ClickFunnels Over LeadPages? 

ClickFunnels is a great LeadPages alternative if you want to build sales funnels with automation, split testing, and everything in between. The tool is very powerful for entrepreneurs and marketers who want to build sales funnels quickly. 

What I Like About ClickFunnels
  • The funnel builder is very robust
  • Templates are super effective in conversions
What I Don’t Like About ClickFunnels
  • Since they also have paid plans, the free version is somewhat limited
  • You can only run 5 variations of a page
  • To upgrade to the paid version, you’ll have to purchase the full set of their tools

Starts at: $97/month

How To Pick The Best LeadPages Alternative

So there you have it. The best LeadPages alternative that will help you build landing pages that are beautiful and conversion-focused. 

Now, you have to pick one tool for your business. And that’s where it gets tricky. 

Even though I only mentioned some select alternatives to LeadPages instead of listing each and every tool out there, you might still be confused about making a decision. 

To help you make your final decision, I have picked the winners in the certain categories given below. 

Best Overall LeadPages Alternative – Unbounce

Although it’s a bit more expensive than LeadPages, Unbounce strikes me as the overall best alternative to LeadPages. 

This landing page builder goes above and beyond to help you create the best landing pages for any type of campaign. 

Whether you’re a seasoned marketer or a novice just starting out, Unbounce is the best pick in all aspects. 

Best Affordable LeadPages Alternative – Thrive Themes

Thrive Themes is probably one of the most affordable alternatives to LeadPages and is even superior in terms of its features. 

The fact that it’s WordPress-based and requires you to use multiple plugins can be a dealbreaker for you. But if you put this aside, you’ll realize that you’re saving a lot of money and getting so much in return. 

And if you’re a WordPress user, then you shouldn’t even think twice. Go for it! 

Best Free LeadPages Alternative – Hubspot Landing Page Builder

I wanted to add a free LeadPages alternative to this list and Hubspot Landing Page Builder was the best I got. 

There are tools that are free but they don’t offer the features that Hubspot offers. Yes, the free version is quite limited but it’s perfect for those who don’t want to spend money on a landing page builder yet. 

Maybe you are someone who just wants to try your hand at building landing pages. In such cases, this is the best option for you. 


Here’s the truth: 

Most of the landing page builders are similar in all kinds of ways. Yes, some of them might have extra features, better templates, or affordable pricing. 

But at the end of the day, what matters the most is which tool helps you get the results you want to achieve. 

Regardless of the tools and the pricing, always go for a tool that helps you achieve those results. Because if you’re able to do that, factors such as pricing and the number of features won’t matter much. 

And the tools mentioned in this list will help you achieve your goals.