You’re searching for something on Google and find 10 results on the first page. You want to click on one of the results to find the solution to your problem.
You can’t decide which page will solve your problem just by reading their titles.
That’s where blog descriptions come into the picture.
A lot of bloggers ignore the significance of blog descriptions by thinking “meh, no one reads that”. But that’s not the case for most of the users on the Internet.
On the SERPs, the page title gives an idea of what the content on the page would be. But it’s the blog description that helps the user make their decision.
In this article, I’ll talk about blog descriptions in detail. You’ll learn everything about blog descriptions including what they are, why they are important, how to write compelling blog descriptions and more.
By the end of this guide, you’ll have a complete understanding of blog descriptions and how you can utilize them to increase your website’s traffic.
Let’s get started.
What Is A Blog Description?
A blog description is a short piece of text that appears below your page/post title on SERPs and social media sites.
The job of a blog description is to provide some context or detail about the content on the page before a user clicks and visits the page.
A blog description can also be referred to as the meta description as it provides meta information about a page to the user.
Here’s an example of a blog post description:
The text you see below the title in the above image is called the blog description.
Now, blog descriptions are classified into two different categories.
Blog Description: A blog description is the description of your entire blog and is visible under the blog page’s link on the SERPs.
Blog Post Description: A blog post description is a description text of an individual blog post or article that is published on your website.
Now that you know what a blog description means, it’s time to understand its importance and how it can help you increase your website’s traffic.
Why Are Blog Descriptions Important?
Although Google has announced a long time ago that meta descriptions don’t factor into rankings, it still has its importance.
Here are some reasons why blog descriptions are important and why you shouldn’t ignore them:
But here’s where it gets interesting:
For most of the queries now, Google ignores the meta description and pulls relevant text from the page instead.
And this is not a mere guess or assumption. Ahrefs did a study where they revealed that Google rewrites the meta description 62.78% of the time.
This makes writing blog descriptions completely useless and a waste of time, right?
Well, not really.
Although Google now rewrites the blog or meta description for the majority of the pages, they are still important in enticing clicks.
Your blog description is not just for the search engines. Whenever you share your content on social media, your blog description will be used for the social snippet.
How To Write Compelling Blog Descriptions
So, how do you write blog descriptions that would convince the user to click on your page?
Well, there aren’t any rules or a formula for writing perfect meta descriptions.
But I’ve listed down some tips that will help you write perfect descriptions for your blog and articles.
1. Summarize What The Page Is About
Your blog or meta description should contain a summary of the page to give the users an idea of what they’ll find and whether it’s useful to them.
Here’s an example of a blog post description:
As you can see, the description perfectly summarizes what the page is about. It’s short and to the point.
When writing meta descriptions, use very simple and conversational language so that you can get your point across in the easiest way possible.
2. Use Keywords Properly
You want your page to rank for your desired keywords. And blog descriptions are a great way to optimize your page for search engines.
Always include your primary keyword in your descriptions as it helps Google understand your content.
Apart from using the primary keyword, you can also sprinkle LSI keywords in your descriptions to add more context to the page.
But don’t stuff your description with keywords as it’s not going to help the user and will also probably send a bad signal to Google about your page.
3. Use Power Words
Power words are words that trigger an emotional or psychological response. Using these words in your descriptions can persuade the user to check out your page.
Here is a list of some power words you can use in your descriptions:
4. Include A Call-To-Action
You want your readers to take action and click on your page after reading your description. To do that, you must include a CTA.
Your call-to-action should be simple and precise persuading the user to take action. Here are some examples of CTAs:
Here’s an example of a call-to-action I used for one of my blog posts:
5. Focus On The User’s Problem
When a user is searching for something on Google, they’re most probably trying to solve a problem.
You need to identify and address their pain points in your description. This will make the user check out your page as you promise them to solve their problem.
Here’s an example of how you can do it:
This article currently sits at #2 for the keyword ‘Notion setup’. Anyone searching for this keyword probably wants to create a proper setup for Notion.
And that’s exactly what I address in the meta description.
6. Write Unique Descriptions
Always write unique descriptions for every page on your website. Whether it’s a blog post or a contact page, you shouldn’t write the same descriptions for your pages.
Having duplicate descriptions can affect your rankings on Google which is why it’s highly recommended to stay away from this practice.
7. Don’t Focus On The Length
I’ve seen many experts talk about keeping the blog descriptions very short and within a certain character limit.
That’s not a bad thing but you shouldn’t obsess too much over the length of your descriptions.
Before I explain that, let me tell you why many experts and bloggers recommend writing short descriptions:
Google truncates the meta description if it exceeds 150-160 characters. And if the description exceeds that limit, it looks like this:
So, naturally, the first reaction of many people is that the descriptions should be short so that users can read them completely. Also, Google prefers short descriptions.
But, that’s not the case.
The study Ahrefs did on meta descriptions also revealed that 40.61% of pages have meta descriptions that exceed the character limits.
This proves that the length of the descriptions doesn’t matter much.
A truncated description can also create a sense of curiosity among the user which can make them click on your page.
So, don’t focus too much on the length of the descriptions. Instead, focus on communicating the most important message at the beginning of the description.
Blog Description Examples
Now that you know how to write blog descriptions, let’s take a look at some examples of blog descriptions for your inspiration:
First, we’ll take a look at descriptions of different types of blogs.
1. Tony Robbins – Personal Brand Blog Description
Why It Works: This description is very short and establishes clearly what Tony Robbins is about and how he can help you.
2. TechCrunch – Technology Blog Description
Why It Works: This description works well because it tells the user what content this blog covers.
3. Healthline – Health Blog Description
Why It Works: They describe themselves as experts in health guidance which establishes trust in the user. It also appeals to the problem of the user through the phrase “pursuit of wellness”.
4. The Guardian – News Blog Description
Why It Works: This description does an excellent job at explaining the various topics the blog covers. The use of ‘The world’s leading liberal voice” also establishes them as an authority blog in the industry.
5. CreativeBloq – Design Blog Description
Why It Works: Just like its name, the blog’s description is also very creative and personal which makes it quite appealing to users.
6. The Balance – Finance Blog Description
Why It Works: This description does a great job at creating curiosity and selling the idea of mastering your financial life. Along with this, they also describe very well the topics and the type of content the user may find on their website.
Blog Post Descriptions
Here are some descriptions of blog posts to help you understand how you can write creative and attractive descriptions for your content.
1. How-To Article Description
Why It Works: This meta description works because it has the target keyword along with LSI keywords. It also does a great job at selling the article.
2. List Post Description
Why It Works: For a list-based article, this description is perfect as it consists of a number, a power word, and most importantly the target keyword. Not to mention the descriptions cut off perfectly creating that sense of curiosity to read more.
3. Guide Description
Why It Works: It’s very straightforward and focuses on the searcher’s intent.
4. Review Description
Why It Works: Starts with a question that addresses the user’s problem and includes a CTA that gives the promise to provide all the information the user is looking for.
How To Write Blog Descriptions In WordPress
I bet you’re all fired up and ready to write awesome descriptions for your blog and articles. Let’s see how you can write blog descriptions in WordPress.
Write Blog Descriptions In WordPress
I’ll be using the RankMath WordPress plugin to show you the process of writing meta descriptions for posts and pages.
If you’re using Yoast SEO, no worries as the process are very similar. Although, I highly recommend switching to RankMath as it has a better set of features.
In your WordPress dashboard, go to RankMath > Titles & Meta.
This will open the Titles & Meta settings page where you can change various settings of your website. On this page, click on the Homepage tab and you’ll find the title and meta settings.
Write your description in the Homepage Meta Description box on this page.
Write Blog Post Descriptions In WordPress
In your WordPress dashboard, go and edit the post on which you wish to add a description. On this page, click on the RankMath icon to open its settings.
Click on the Edit Snippet button to write your description.
Congratulations, you’ve successfully added a meta description to your blog!
As evident from this guide, writing meta descriptions isn’t rocket science. It’s very simple and easy to write a blog description for any page.
Just keep in mind that your description should do a good job of explaining what the page is about.