Ever wonder how you can increase your website traffic without creating any new content?
You may think “I will have to build a ton of links”, and that’s true.
But what if I tell you that you can increase your website traffic without creating content or building links?
That would be awesome, right?
The content that’s already on your website has the potential to perform better than it actually is…
…and I break it down in this article.
Stop Creating Content If It’s Not Working
How often do you publish content? Daily? Weekly?
No matter how often you publish new articles, they don’t reach their full potential.
You publish an article next Tuesday in hopes of getting high traffic. You fail.
You get an idea for another article and publish it again hoping that this will make it. You fail again.
The cycle goes on.
And you need to stop this NOW.
You are wasting your time and energy in creating content but all it does is get 100 views and 5 comments from your die-hard fans. In other words, your content is not making an IMPACT.
Instead of spending time creating something new, spend time improving what you already have.
If you put some extra effort into improving the content you already have, you will see some positive results.
There are some tips that will help you get traffic to your website without spending 4 hours in creating content or sending desperate outreach emails to build links.
And here they are:
Increase Website Traffic Without Creating Any New Content
Tip 1. Schedule Posts On Social Media
This one is so powerful but people don’t seem to get it.
Promoting your posts on social media can bring you lots of traffic if you do it right.
There’s no rule that says you can promote on social media only when you publish new content.
So, you better start crushing your social media game. How do you do that?
Well, there is one tool that you need in your arsenal:
You can schedule posts on Buffer for different platforms, set posting time, image and more. It’s one hell of a tool!
The one thing you should be doing right now is to pick your top 3 platforms where you are most active and have a good amount of followers.
It can be Twitter, Facebook or Pinterest.
The reason for picking three is that it will help you focus only on those platforms which you think is good for your audience.
So, pick wisely.
Now, you picked the platforms and are ready to go full hard on these platforms. But here’s a mistake everyone makes:
Every post on each platform should share a different message.
You cannot just post the title and a little introduction with an image on social media and expect people to visit your blog.
That’s never gonna happen.
Let me explain this to you:
Suppose I’m scrolling through my Facebook feed and your post comes up with the message “Learn how to grow your email list in 30 days[Free Checklist]”.
I wouldn’t be impressed and neither will your audience.
You need to personalize and use storytelling techniques to improve your message.
You see, people only like people they can relate to and create connections with. If you don’t tell a story, no one is going to read your content.
Storytelling also builds trust and connection between you and your audience.
How many times have you found yourself reading an article on Backlinko, Moz or Neil Patel’s blog?
Even if you have seen that headline thousands of times on different blogs, you will only read it on their blogs because you trust them.
I hope now you’re hooked by the idea of storytelling. So, let me tell you how to do that when promoting your blog posts:
Use personal stories and experiences to create your story
Promoting an article on how to get rid of back pain caused due to a long time spent sitting on a chair?
Tell your story. Share how you did it, how painful the experience was and how your life improved after you got rid of the pain.
Don’t have your own story? Share someone else’s story. Someone you know who got rid of the problem. It can be your friend, relative or your blog reader.
Sharing personal experiences is the best way to connect with your audience.
Here’s a simple formula you can use when promoting your posts on social media:
- Mention the problem
- Share how it feels to deal with the problem
- Share the solution
- Changes after solving the problem
How you share your story changes depending on the platform. On Twitter, you have to share your story in just 140 words.
So, using an image along with a story would be helpful.
On the other hand, on Pinterest, it’s all about how attractive your visuals look.
No matter what platform you’ve chosen, you need to post regularly because it just WORKS.
Tip 2. Start Crushing It On Quora
If you’re an online business, you just need to be on Quora. Period.
I stress on this so hard that I spent hours crafting this 6000-word massive guide on Quora marketing.
Your audience hangs out on Quora. And these platforms gives you the opportunity to help your audience directly by solving their problems.
Look at my Quora stats:
These answers views helped me get some extra traffic to my blog. All by just spending 15-20 minutes a day answering 5 questions on Quora.
My profile is nothing but embarrassing if you compare it with Neil Patel. He CRUSHED IT in just a few months.
And Quora is among the top 5 social platforms where he gets his traffic to his website Quicksprout.
Still thinking Quora is not for you? Think again!
If you’re like me, you also want traffic to your website from Quora. To do that, here are some tips that will help you:
- Optimize your profile by including a proper picture, topics, description and add a CTA in your description.
- Answer five questions daily. Make them long, detailed and helpful.
- Include visuals like charts and graphs in your answers. NEVER use stock images.
- Always try to find questions that have not been answered or have only 2-3 answers. Also, look for questions that have over 500-1000 views.
- Answer only questions related to your business. You can use a different account for answering questions of different topics.
If you want more help regarding Quora, I highly recommend you to read my guide. It has EVERYTHING you need to know about using Quora to increase your website traffic.
Tip 3. Blog Commenting
It’s a wonderful feeling when people leave comments like this on my posts:
Some of my regular blog commenters are also my good friends. That’s because they leave valuable comments on my blog which makes me check their website out. And this leads to me sharing their content.
You should do the same. Leave comments on blogs. Blog commenting is very powerful for building relationships with other people in your industry.
It opens up a new world of opportunities. Maybe you can get a guest posting opportunity on a blog just by leaving comments regularly. This happened to me.
But leaving generic comments like “Wow, nice post.”, “Great article” or “Thanks for posting this awesome article” will not help you at all.
You need to read the content and understand what the writer is trying to say and then leave a comment.
A comment that:
- Adds value to the content
- Makes other readers check you out
To make your blog commenting process more efficient, you can create a spreadsheet for tracking all the comments you’ve left on websites.
I’ve made it simpler for you by creating the spreadsheet myself.
You can download the spreadsheet here.
Tip 4. Conduct A Headline Audit
This one simple audit improved my website traffic by 121%.
You know why?
Because your headline makes or breaks your content. If your headlines aren’t attractive, you’re going to have a hard time growing an audience.
So how you do this headline audit? There are two simple steps:
Step 1. Identify pages with low CTR
Go to Google Search Console and click on Search Traffic > Search analytics and select CTR and impressions. Also, deselect pages.
Now select pages with low CTR and download them in a spreadsheet. In your spreadsheet add an extra column and add the headlines of these pages.
Test these headlines on headline analyzer.
Step 2. Update the headlines of these pages
If your headlines have a score below 65, you should consider updating them. Sometimes headlines with good score also have low CTR.
That’s because they are not relevant to the search query which leads to people ignoring it.
After updating your headlines, add the new headline in your spreadsheet along with the previous and the new headline scores.
This process is very simple for auditing your headlines and allows you to keep track of your headlines too.
You can read about the headline audit process in detail here.
Tip 5. Improve Existing Content
What’s better than writing a new article? Improving your existing ones!
If your articles are not performing as they’re supposed to, maybe your content is not good.
You need to update your content timely with fresh information. Because if you don’t do it, your article will be outdated in the next 3 or 6 months and your rankings will drop.
Updating an existing article is better than writing a new one. There’s a process Brian Dean used to get 260.7% more traffic to his blog. Yes, the famous Content Relaunch.
There are three steps for the content relaunch process:
Step 1. Find under-performing content
Go to Google Search Console > Search Analytics and then click on “impressions” and “position”.
Now, find results that have the position from #7-#15. These are the pages have the potential to rank higher by improving their content.
Step 2. Make your content better
It’s time to update the post. Here’s how you can improve an existing content on your website:
1. Update screenshots and visuals
Update the screenshots and images used in the post. This is very important because if you’re using screenshots of a tool, app or website and now it looks completely different, your post will be seen as outdated by the reader.
2. Add fresh information
What has changed since you published the post? Is there anything new introduced in the topic? Adding fresh information in your post will help you give a boost to your post.
3. Improve your post structure
Have you ever wondered why people don’t read your content? Chances are that your content is not engaging enough.
You need to hook your readers so that they don’t lose interest. If you made it here reading this article, you were also hooked by the content. Am I right?
Apart from this, if your post doesn’t look attractive, the reader will not be interested in you. Try improving the style of your article.
This can be done by removing the sidebar from the post, using small paragraphs to make it digestible and using more images.
Step 3. Republish your post
After updating your post, you want people to read it, don’t you?
For this, reach out to people in your network and let them know that you have updated your post.
Also, send an email to your subscribers about the updated post. And lastly, be proud of it and share it on social media like this:
Congrats! You have republished your post!
To Wrap Things Up…
When you follow these tips, you’ll realize that you don’t have to publish new content every time you want to get traffic to your website.
Instead, you can spend time improving your website and the content you have already published.
Now you can go ahead and use these tips and increase your website traffic without building links or adding any new content.