The Only 3 OptinMonster Alternatives You Need To Check Out

So, you’re in the market looking for the best OptinMonster alternatives. 

You find so many great articles listing the best alternatives you can choose. But you’re still confused? 


Perhaps you’re overwhelmed by the alternatives available and can’t make a decision because of information overload. 

I can totally understand that because I’ve been in similar situations a lot. 

That’s why in this article, I’ve picked a select few alternatives to OptinMonster that will help you build your email list. 

Instead of listing all the gazillion tools out there, I’ve only selected a few tools that stand out in their own ways and are actually good alternatives to OptinMonster. 

Without wasting any further time, let’s dive in.

Best OptinMonster Alternatives For Your Website

The OptinMonster alternatives I picked were based on different factors such as features, pricing, and platform. 

Here are my picks for the best OptinMonster alternative: 

1. Thrive Leads

Thrive Leads is an immensely powerful list building tool built by the folks over at Thrive Themes. It’s a WordPress plugin and features a drag-and-drop editor that makes it easy for you to build email opt-in forms and popups. 

Speaking of opt-in forms, Thrive Leads lets you create different types of forms and popups to maximize conversions. These include lightbox popup, sticky ribbon, in-line forms, 2-step form, widget, slide-in form, screen filler, scroll mat, content locked form, and multiple-choice forms. 

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With so many opt-in types to choose from, there’s no doubt you can grow your email list in many different ways possible. 

But that’s not the end of the story. Thrive Leads also provides features such as A/B testing to help you boost conversions. 

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Moreover, the tool also comes with these features called SmartLinks and SmartExit that allow you to show or hide opt-in forms based on your existing subscribers. 

You can control how and when your forms are displayed to the user with smart triggers. This can help you increase subscriptions by showing the forms to the right user at the right time. 

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While all these features are great, the best thing I loved about using Thrive Leads is their templates. Although you can build great forms using their drag-and-drop builder, it’s really hard to ignore their extensive template library that is filled with beautiful conversion-focused templates. 

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They are so good that I would not even consider creating my own forms and just simply pick a template and edit it. 

I could go on and on about Thrive Leads. But, here is the list of features of this tool:

  • Drag-and-drop editor
  • Huge library of templates
  • SmartLinks & SmartExit
  • Fully responsive
  • Different types of forms
  • A/B testing
  • Form triggers

Thrive Leads costs $19/month for a 25-site license. But here’s where it get better:

You get access to all Thrive Themes products which includes Thrive Leads, Thrive Architect, Thrive Quiz Builder, and more.

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Compared to OptinMonster, this is a steal as you get all the features with no limitations at all. 

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Why You Should Use Thrive Leads Instead Of OptinMonster? 

Thrive Leads is a great alternative to OptinMonster if you don’t want advanced list-building features without burning your pockets. Unlike OptinMonster, there are no limitations based on the pricing plans which is great. 

Yes, it’s WordPress-based which can be a problem for you if your website is not on WordPress. 

What I Like About Thrive Leads
  • It’s very easy to use.
  • Great analytics and reporting.
  • Templates are beautiful and conversion-focused.
  • The form builder is user-friendly.
What I Don’t Like About Thrive Leads
  • Campaign scheduling is not available.
  • Only works with WordPress.
  • You’ll have to purchase the entire Thrive Suite to use Thrive Leads.

Starts at: $19/month

2. Sumo

Sumo is another great alternative to OptinMonster that can help you grow your email list. Although its primary focus is on eCommerce, its features are helpful for all kinds of businesses. 

The tool comes with different opt-in form types such as popups, scroll boxes, welcome mats, sticky ribbons, in-line forms, and more. 

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Building opt-in forms with Sumo is very easy despite it not having a drag-and-drop builder. You can easily add elements to your opt-in form. 

You can customize its look completely by changing the background, text and button colors, fonts, and more. 

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Besides that, Sumo also provides pre-made templates that you can choose to quickly get started. 

Sumo helps you get the most out of your forms by offering features such as A/B testing, setting triggers, and advanced display rules. 

After using Sumo for a lot of years, I really loved the simplicity of this tool. I love the fact that Sumo makes it all look so simple with its clean and friendly interface. 

But I don’t like the fact that they don’t provide much information about their product on their website. While writing this article, I opened their website to check if they have any new features.

But there’s no way for me to find out without installing the plugin. This is not good if you’re looking for a product and can’t find detailed information about it.

Here are the features of Sumo: 

  • User-friendly interface
  • Pre-made templates
  • Form customization
  • Fully responsive
  • Form analytics
  • A/B testing
  • Form triggers
  • Advanced display rules

Sumo comes with two plans. The first one is completely free but comes with limited features. The second plan which is their pro plan costs $39/month and has all its features.

You can also save 20% on their pro plan if you choose to pay annually. 

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Here are the pros and cons of Sumo. 

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Why You Should Use Sumo Instead Of OptinMonster? 

Sumo is great for you if you’re just starting out with list building and want to use a free solution. The features available in Sumo are great, and overall it’s just very simple and straightforward to use. 

It also works with WordPress and Shopify which makes it a great option. 

What I Like About Sumo
  • It’s very easy to set up.
  • The free plan does not feel too limited.
  • Customization is very easy.
  • Works with WordPress and Shopify.
What I Don’t Like About Sumo
  • The free version has frequent ads encouraging you to upgrade.
  • No documentation or knowledge base is available.

Starts at: Free

3. Getsitecontrol

Getsitecontrol brings different email marketing widgets and tools under one roof to help you build your email list and boost conversions. 

With this tool, you can create different kinds of email forms and collect emails with ease. You can create email popups, sticky ribbons, slide-in forms, welcome mats, and more. 

You also get a huge library of templates assorted by different campaigns and occasions. The templates are really beautiful and conversion-focused. 

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Creating or editing forms with this tool is very straightforward because of the simple and intuitive interface. Getsitecontrol features a wizard-based popup builder that makes it all possible. 

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The tool offers advanced targeting allowing you to segment your audience based on location, device, UTM, and other parameters. 


Moreover, you also get access to different behavior triggers that are based on user session length, scroll depth, exit-intent, and more. 

Lastly, there’s also A/B testing features that allow you to run several versions of your form simultaneously. 

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Here are the key features of this tool: 

  • Wizard-based popup builder
  • A/B testing
  • Form triggers
  • Fully responsive
  • Multiple form types
  • Huge library of templates
  • Precision targeting
  • Advanced triggers

The pricing of Getsitecontrol starts at $7/month for 1000 monthly widget views and goes as high as $224/month for 100,000,000 widget views. 

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Compared to OptinMonster, the pricing is quite affordable and since it’s based on widget views, you don’t have to upgrade to higher plans unless your traffic increases. 

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Why You Should Use Getsitecontrol Instead Of OptinMonster? 

There’s not a big difference between Getsitecontrol and OptinMonster but Getsitecontrol stands out in features such as surveys, feedback forms, and polls. 

Another advantage of using Getsitecontrol is that it’s multi-platform so that you can use it on WordPress, Shopify, and other platforms. 

What I Like About Getsitecontrol
  • Easy to use and requires no technical knowledge.
  • Form and popup analytics are detailed.
  • It also has other features such as surveys and feedback forms.
  • Multi-platform
What I Don’t Like About Getsitecontrol
  • Form customization is a bit limited.

Starts at: $7/month

How To Pick The Best OptinMonster Alternative

These are my three picks for the best OptinMonster alternative. 

Now, the question is: 

Which one should you pick? 

I’ve chosen the winners in three respective categories to help you make your final decision. 

Best Overall OptinMonster AlternativeGetsitecontrol

This one was a close call between Thrive Leads and Getsitecontrol. But in the end, Getsitecontrol takes the cake. 

Here’s why: 

Getsitecontrol excels in many factors as an OptinMonster alternative. It has better features, has attractive pricing, and is multi-platform. 

I would’ve chosen Thrive Leads as the best overall alternative but since it’s WordPress-based, it could be a dealbreaker. 

Whereas, Getsitecontrol is multi-platform which allows you to use it on different platforms such as Shopify, Squarespace, and other site building platforms. 

Moreover, the survey, polls, and feedback form features in Getsitecontrol make it even a better choice as you can do more than just collecting emails of your audience. 

Best Affordable OptinMonster AlternativeThrive Leads

Without a doubt, Thrive Leads is the best affordable alternative to OptinMonster. The one-time pricing is very attractive, and there are no limitations on traffic or the number of subscribers you can collect. 

This makes it perfect for bloggers, small businesses, or solopreneurs who don’t want to spend big bucks on a list building tool. 

Thrive Leads will fulfill all your needs and go beyond your expectations to help you build and grow your email list. 

Best Free OptinMonster AlternativeSumo

Sumo is my pick for the best free OptinMonster alternative. When I first started blogging, I didn’t want to spend money on a list building tool. 

At that time, I started using Sumo and was never disappointed. You can quickly set it up and start collecting emails from your website. 

If you’re someone who’s getting into list building, you should definitely give Sumo a shot.

Over To You

Now that I’ve listed the best alternatives to OptinMonster, it’s your decision to pick one for your business. 

Yes, there are many other great tools out there but once you start comparing them, you’ll most probably end up with the above three as the best contenders. 

So, it’s your turn now. Which OptinMonster alternative are you going to choose?