Top 5 SEMRush Alternatives Worth Your Time & Money

SEMRush is one of the best SEO tools out there. But it’s not perfect for everyone. 

And if you’re one of them who is looking for a good and affordable SEMRush alternative, then you’re in the right place!

I’ve been using SEMRush for a long time. Although I love using it, sometimes it doesn’t feel complete or good enough. On top of that, its pricing is not very affordable as well. 

In this article, I’ll be reviewing the best alternatives to SEMRush. I’ll be covering both paid and free SEMRush alternatives.

I’ve selected each tool in this list with extensive research. Not to mention, I’ve used almost all of the tools I’m going to review below. 

Let’s get started. 

SEMRush Alternatives Pricing Comparison

Let’s first take a glance at the alternatives in this list along with a comparison of their pricing:

Product NamePricingGet Now
Ahrefs$99/monthExplore Ahrefs
Serpstat$69/monthExplore Serpstat
KWFinder$49/monthExplore KWFinder
SpyFu$39/monthExplore SpyFu
UberSuggest$29/monthExplore UberSuggest

From the above table, you might have an idea of what’s best for you. But don’t jump to conclusions yet. 

I’ll do my best to explain and review every alternative below to help you make the right decision and choose the best SEMRush alternative. 

Best SEMRush Alternatives: Free & Paid

Here are the best alternatives to SEMRush. Do take a look at the feature offerings along with the pros and cons of each tool before you pick your tool: 

1. Ahrefs

There’s no way we can talk about SEO tools and not mention Ahrefs anywhere. Besides SEMRush, this is the best and biggest SEO tool in the market. 

Every 24 hours, Ahrefs crawls 30 Million new pages in their database. They also have over 11 Billion keywords in their keyword index. That’s enough to say that Ahrefs has one of the largest databases among all the SEO tools.

SEMRush alternativesPin

But it’s not their database that makes Ahrefs one of the best. It’s all the different tools with great features. Here are the different tools offered by Ahrefs: 

  • Site Explorer
  • Keyword Explorer
  • Content Explorer
  • Rank Tracker
  • Site Audit

Each one of these tools is loaded with great features.

Starting with their Site Explorer tool, it lets you look at the organic search and backlink profile of websites in an instant. 

You can research organic traffic, paid traffic, backlinks, keywords, pages, and more. With just the site explorer, you can uncover so much about your and your competitors’ websites. 

Ahrefs - Site ExplorerPin

Next up comes Keyword Explorer which is my favorite tool for conducting keyword research. Due to Ahrefs extensive keyword database, you can find thousands of great keywords and analyze them easily. 

Ahrefs has created its metric called Keyword Difficulty Score which shows how difficult it is to rank for a particular keyword.

What I love the most about it is not the score but the fact that it shows how many backlinks would be required to rank for the keyword. 

Ahrefs - Keyword ExplorerPin

Although this metric is not very accurate or to be relied upon completely, it still gives an idea of how difficult a keyword is. 

The Content Explorer of Ahrefs lets you analyze any content and see how it performed. You can find both the SEO and social metrics of any content with this tool. 

Ahrefs - Content ExplorerPin

Recently, Ahrefs also introduced its Site Audit tool which has become my favorite tool for conducting extensive SEO audits. 

Ahrefs - Site Audit ToolPin

Lastly, the Rank Tracker by Ahrefs lets you track and visualize your SEO progress. You can see how well your content is ranking. It shows a clean and beautiful graph to give you a visual representation of your SEO performance. 

Ahrefs - Rank TrackerPin

Since I don’t want to go into detail about each tool offered by Ahrefs, let me just share the list of features you get in this SEMRush alternative: 

  • SEO Research 
  • Keyword Research
  • Backlink Analysis
  • SERP Analysis
  • SEO Audit
  • Content Gap
  • Crawl Log
  • Broken Link Checker
  • Rank Tracker
  • Content Analysis
  • Content Trends
  • Email Reports

Let’s talk about the pricing of this awesome SEO tool. The pricing starts at $99/month for a single user with limited features. 

Although this plan has limited features, I find it more than enough for your daily SEO needs. And if it’s not enough, you can always upgrade to the higher plans as shown below: 

SEMRush Alternative - AhrefsPin
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Why Choose Ahrefs Over SEMRush? 

Ahrefs is perfect if you have the budget to pay for their mid-tier plans. Their first plan is good but if you’re someone who would be using Ahrefs a lot, you will feel very restricted.

This makes it ideal for SEO agencies and people who want to manage multiple projects. For bloggers who want to use an SEO tool just for their site, you should look for other alternatives in this list.

I still prefer Ahrefs over SEMRush because I like the user-friendliness and how simple it is to use.

What I Like About Ahrefs
  • It’s very user-friendly and easy to use
  • Ahrefs has a bigger content and backlink database
  • It has great features for SERP analysis
  • Advanced filtering options are available
  • Can conduct detailed SEO audits easily
  • It has an SEO toolbar browser extension that’s very handy
What I Don’t Like About Ahrefs
  • Unlike SEMRush, it doesn’t have advanced metrics for keyword research besides its difficulty score
  • The basic plan is limited in terms of features and only allows 1 user
  • A bit pricey when looking at the features you get in their starter plans

Starts at: $99/month

2. Serpstat 

Serpstat is another all-in-one alternative to SEMRush with great features. It’s marketed as a growth hacking tool for SEO, PPC, and content marketing. 

If we look at their data, Serpstat has over 6 Billion keywords in its index and over 1.2 Billion domains. 

Serpstat - DataPin

Just like many SEO tools, Serpstat also offers different features as listed below:

  • Keyword Research
  • Competitor Research
  • Backlink Analysis
  • Rank Tracker
  • Site Audit

Let me first dive into their Rank Tracker as it’s the only tool in Serpstat that I’ve used the most. The Rank Tracker tool is quite simple to use and provides accurate ranking data. 

You can also view the ranking history as a graph that shows your SEO performance over time. Adding keywords is very simple and it allows you to group keywords that can come in handy at times. 

Serpstat - Rank TrackerPin

The Backlink Analysis tool is something I didn’t use a lot because I never found it very accurate. There were instances where Serpstat wasn’t able to crawl all the links to my websites. 

Besides a few hiccups here and there, the tool gives you a detailed overview of backlinks. I love how it visualizes the new and lost backlinks. 

Serpstat - Backlink AnalysisPin

Keyword research and competitor research in Serpstat can be done in detail and with ease. The tool offers different features such as competitor graph, in-depth URL analysis, and advanced filters which are very useful when conducting any research. 

Serpstat - Keyword ResearchPin

Lastly, the Site Audit tool is another talking point about Serpstat. I’ve used it to analyze multiple websites I run and it never disappointed me. 

It runs a detailed scan and calculates its very accurate SEO score.

Serpstat - Site Audit SummaryPin

I was able to find and diagnose issues on my websites very easily with their SEO Audit tool. 

Serpstat - Site Audit IssuesPin

I liked that Serpstat shows every error and issue found in the audit in detail. It also gives you hints and tips to help you solve the issue. 

Here is a rundown of the features that you get in Serpstat: 

  • Keyword Research
  • Analyze Keyword Trends
  • Search Analytics
  • Advertising Analytics
  • Content Marketing Ideation
  • Competitor Research
  • Rank Tracking
  • Backlink Analysis
  • On-Page SEO Audit
  • White Label Reports
  • Email Alerts

If we talk about the pricing of Serpstat, you’d be happy to know that it lies on the budget-friendly spectrum of SEO tools.

Serpstat - PricingPin

The pricing starts at $69/month for a single user and comes with more than enough features. The higher plans can also be considered given the features you get in return. 

SerpStat LogoPin

Why Choose SerpStat Over SEMRush? 

Serpstat is the among best budget-friendly SEO tools out there which makes it perfect for bloggers, freelancers, and individuals. Besides that, the higher plans also make it a viable alternative to agencies or businesses that work on multiple SEO projects. 

I’ve found Serpstat to be perfect for running multiple projects. Although there are some things I wish were better such as their keyword metrics, it still stands strong as a reliable SEO tool.

What I Like About SerpStat
  • It makes it easy to find long-tail keywords
  • SEO audits are very detailed and customizable
  • The pricing plans are very affordable
  • Reports can be white-labeled
What I Don’t Like About SerpStat
  • The keyword difficulty data can be inaccurate
  • It provides no integration with Google Analytics or Search Console
  • It can be a bit buggy sometimes

Starts at: $69/month

3. KWFinder

KWFinder is also among my favorite SEO tools and I’ve used this on many occasions. The tool is very user-friendly and easy to use. 

With KWFinder, you can conduct keyword research easily as it can help you find long-tail keywords, location-specific keywords, and more. 

Their keyword research tool has very accurate data and the keyword difficulty metric is also reliable. 

KWFinder - Keyword ResearchPin

Besides conducting keyword research, you can also conduct competitor research and find out the keywords your competitors are ranking for. 

The best feature that many SEO tools miss is that it provides historical search volume data to help you find seasonal keywords or identify new keyword opportunities. 

Lastly, you can also conduct local keyword research and find location-specific keywords with ease. 

KWFinder - Local Keyword ResearchPin

Here are the features you get with KWFinder: 

  • Long-Tail Keyword Research 
  • SERP Analysis
  • Local Keyword Research 
  • Bulk Keywords Import
  • Analyze Competitors’ Keywords
  • Search Volume History 

When it comes to pricing, KWFinder might be the most affordable keyword research tool out there. The pricing of this SEMRush alternative starts at $49/month for 100 keyword lookups every 24 hours. 

KWFinder - Pricing PlansPin

A 100 keyword lookups per day sounds very less but believe me, I’ve used this tool for a long time and I never felt limited at all. 

KWFinder - LogoPin

Why Choose KWFinder Over SEMRush? 

KWFinder is a perfect keyword research tool for those who are on a tight budget and don’t have huge requirements. 

If you just want a tool for keyword research, there’s no point in spending money on a tool like SEMRush where you wouldn’t even be using half of their tools. 

That’s why I included KWFinder in this list. It does what it says and works like charm. It doesn’t have a gazillion features or tools that you wouldn’t use. It’s perfect for keyword research. 

What I Like About KWFinder
  • It’s very affordable and budget-friendly
  • The tool is very easy to use and has a clean interface
  • The keyword data and their metrics are accurate
  • Great for finding long-tail or local keywords
What I Don’t Like About KWFinder
  • It doesn’t provide a lot of keyword suggestions
  • No integration with Google Analytics or Search Console

Starts at: $29/month

4. SpyFu

If your complaint with SEMRush and all other SEO tools is that you don’t get unlimited searches or data, then SpyFu is for you. 

SpyFu is more than just an SEO tool as it comes with so many great tools such as: 

  • SEO Research 
  • Backlink Checker
  • PPC Research
  • SERP Checker
  • Keyword Research

With their SEO research tool, you can analyze competitors, uncover their top ranking pages, and more. 

The standout feature for me is SpyFu’s Kombat that shows a Venn diagram to help you understand how you differ from your competitors. It shows similar keywords, unique keywords, and exclusive keywords of all your competitors. 

SpyFu - KombatPin

Speaking of keywords, you can conduct some advanced keyword research using SpyFu. Besides the usual keyword research features, the tool provides additional metrics such as “mobile vs desktop” that shows how many searches are made from different devices. 

SpyFu - Mobile vs Desktop StatsPin

This is a very unique feature and can be very useful to identify device-specific keywords.

SpyFu can also make PPC research easy for you as you can find competitors and their ad spends. You can also conduct PPC keyword research, view the ad history of keywords, and get Google Ad campaign templates. 

Here are the features of SpyFu: 

  • Competitor Analysis
  • SEO Reports
  • Ranking History
  • PPC Analysis
  • Backlink Analysis
  • Google Ads Advisor
  • Google Ads Templates
  • Advertiser History
  • SERP Analysis
  • Backlink Analysis
  • Backlink Outreach
  • List Builder
  • Rank Tracker

There’s no doubt that SpyFu comes loaded with features. But how much does it cost? 

SpyFu - Pricing PlansPin

The pricing of SpyFu starts at $39/month for a single user with unlimited data. No limits on how many domain searches or reports you can view. 

SpyFu- LogoPinPin

Why Choose SpyFu Over SEMRush? 

If you want unlimited searches and data exports without burning your pockets, then SpyFu is a great SEMRush alternative for you. 

But this tool has some disadvantages such as its database is only limited to the US & UK and it’s more geared towards competitor research. These disadvantages can be a dealbreaker if your focus is more on streamlining your own website’s SEO. 

What I Like About SpyFu
  • A powerful set of tools and features
  • Unlimited search results & exports
  • It’s very affordable compared to SEMRush and other tools
What I Don’t Like About SpyFu
  • Their database is only limited to the US & UK
  • Ad spend numbers are only an estimate and can’t be relied on completely
  • Not very suitable for managing your domains or websites

Starts at: $39/month

5. UberSuggest

UberSuggest is an all-in-one SEO tool by Neil Patel created to be a replacement for tools like SEMRush and Ahrefs. 

Until recently, UberSuggest was simply a keyword suggestion tool that later got acquired by Neil Patel. For a while, the tool was completely free but now is premium but at affordable prices. 

With UberSuggest, you can conduct an SEO analysis of your competitors to find out their traffic, keywords, and ad spend.

UberSuggest - SEO AnalysisPin

You can discover the top pages of your competitors and also find new keywords to target with their keyword research tool. 

Besides that, UberSuggest also has a backlink tool to keep track of your links and find new link opportunities. 

UberSuggest - Backlink AnalysisPin

After using this tool, I liked the simplicity and data. But I couldn’t feel confident in their metrics or data. Since it’s a new tool and has limited data, I cannot fully rely on it. 

Here are the features of this tool: 

  • Keyword Discovery
  • Competitor Analysis
  • Site Audit
  • Backlink Analysis
  • Rank Tracker
  • Keyword Suggestions

Even after its limited data and minor flaws, UberSuggest is a great alternative to SEMRush just because of its affordable pricing. 

UberSuggest - Pricing PlansPin

The pricing starts at $29/month which is very cheap when compared to other big guns like SEMRush and Ahrefs. 

SpyFu- LogoPinPin

Why Choose UberSuggest Over SEMRush? 

If you want an all-in-one SEMRush alternative that is budget-friendly, then UberSuggest is the perfect tool for you. 

Yes, the data may not be fully reliable but it’s still very useful in analyzing your competitors, finding keywords, and coming up with content ideas. 

Overall, it’s a very affordable tool perfect for small bloggers and marketers. 

What I Like About UberSuggest
  • Very affordable
  • Easy to use
What I Don’t Like About UberSuggest
  • Limited data
  • Data might not be accurate

Starts at: $29/month

How To Pick The Best SEMRush Alternative 

So you’ve seen all the SEMRush alternatives and now it’s time to decide your pick. 

You should select your tool based on your requirements and needs. Since all these tools are similar in a lot of ways, you might be confused. 

To make things easier for you, here is a quick summary review of all the SEMRush alternatives mentioned in this list: 

Ahrefs: Perfect alternative to SEMRush for bloggers, marketers, and agencies that have the budget to spend on an SEO tool. 

Serpstat: Get this if you want to manage multiple websites with ease without spending too much. You can manage both your own and your client’s websites with this tool easily. 

KWFinder: If your sole focus is keyword research, then go for this tool as it does exactly that without costing much. 

SpyFu: You should get SpyFu if you care too much about competitor research. 

UberSuggest: Get UberSuggest if you want an affordable all-in-one SEO tool for personal use. 


SEMRush is not the perfect tool for everyone. The alternatives mentioned in this list can help you easily replace SEMRush without costing you much. 

I prefer using Ahrefs as it’s the best alternative to SEMRush. But if you have different requirements or budget, go for the solution that best suits your needs. 

A better way is to sign up for the free trials of the tools that you find promising. Once you use them yourself, you’ll have a better idea of whether they fit your needs or not. 

I hope you liked this detailed comparison on SEMRush alternatives and if you have any questions, feel free to comment below.

Also Read: The Only 5 LeadPages Alternatives You Need To Check Out