Top 5 SEMRush Alternatives Worth Your Time & Money
By: Ahfaz Ahmed
SEMRush is one of the best SEO tools out there. But it’s not perfect for everyone.
And if you’re one of them who is looking for a good and affordable SEMRush alternatives, then you’re in the right place!
I’ve been using SEMRush for a long time. Although I love using it, sometimes it doesn’t feel complete or good enough. On top of that, it’s pricing is not very affordable as well.
In this article, I’ll be reviewing the best alternatives to SEMRush. I’ll be covering both paid and free SEMRush alternatives.
I’ve selected each tool in this list with extensive research. Not to mention, I’ve used almost all of the tools I’m going to review below.
Let’s get started.
SEMRush Alternatives Pricing Comparison
Let’s first take a glance at the alternatives in this list along with a comparison of their pricing:
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From the above table, you might have an idea of what’s best for you. But don’t jump to conclusions yet.
I’ll do my best to explain and review every alternative below to help you make the right decision and choose the best SEMRush alternative.
Best SEMRush Alternatives: Free & Paid
Here are the best alternatives to SEMRush. Do take a look at the feature offerings along with the pros and cons of each tool before you pick your tool:
There’s no way we can talk about SEO tools and not mention Ahrefs anywhere. Besides SEMRush, this is the best and biggest SEO tools in the market.
Every 24 hours, Ahrefs crawls 30 Million new pages in their database. They also have over 11 Billion keywords in their keyword index. That’s enough to say that Ahrefs has one of the largest databases among all the SEO tools.
But it’s not their database that makes Ahrefs one of the best. It’s all the different tools with great features. Here are the different tools offered by Ahrefs:
Each one of these tools is loaded with great features.
Starting with their Site Explorer tool, it lets you look at the organic search and backlink profile of websites in an instant.
You can research the organic traffic, paid traffic, backlinks, keywords, pages, and more. With just the site explorer, you can uncover so much about your and your competitors’ websites.
Next up comes the Keyword Explorer which is my favorite tool for conducting keyword research. Due to Ahrefs extensive keyword database, you can find thousands of great keywords and analyze them easily.
Ahrefs has created its metric called Keyword Difficulty Score which shows how difficult it is to rank for a particular keyword.
What I love the most about it is not the score but the fact that it shows how many backlinks would be required to rank for the keyword.
Although this metric is not very accurate or to be relied upon completely, it still gives an idea of how difficult a keyword is.
The Content Explorer of Ahrefs lets you analyze any content and see how it performed. You can find both SEO and social metrics of any content with this tool.
Recently, Ahrefs also introduced its Site Audit tool which has become my favorite tool for conducting extensive SEO audits.
Lastly, the Rank Tracker by Ahrefs lets you track and visualize your SEO progress. You can see how well your content is ranking. It shows a clean and beautiful graph to give you a visual representation of your SEO performance.
Since I don’t want to go into detail about each tool offered by Ahrefs, let me just share the list of features you get in this SEMRush alternative:
Let’s talk about the pricing of this awesome SEO tool. The pricing starts at $99/month for a single user with limited features.
Although this plan has limited features, I find it more than enough for your daily SEO needs. And if it’s not enough, you can always upgrade to the higher plans as shown below:
SEMRush vs Ahrefs: Pros And Cons
How does Ahrefs stand against SEMRush? Let’s take a look at the pros and cons of Ahrefs to find out:
Why Choose Ahrefs Over SEMRush?
Ahrefs is perfect if you have the budget to pay for their mid-tier plans. Their first plan is good but if you’re someone who would be using Ahrefs a lot, you will feel very restricted.
This makes it ideal for SEO agencies and people who want to manage multiple projects. For bloggers who want to use an SEO tool just for their site, you should look for other alternatives in this list.
I still prefer Ahrefs over SEMRush because I like the user-friendliness and how simple it is to use.
Serpstat is another all-in-one alternative to SEMRush with great features. It’s marketed as a growth hacking tool for SEO, PPC, and content marketing.
If we look at their data, Serpstat has over 6 Billion keywords in its index and over 1.2 Billion domains.
Just like many SEO tools, Serpstat also offers different features as listed below:
Let me first dive into their Rank Tracker as it’s the only tool in Serpstat that I’ve used the most. The Rank Tracker tool is quite simple to use and provides accurate ranking data.
You can also view the ranking history as a graph that shows your SEO performance over time. Adding keywords is very simple and it allows you to group keywords that can come in handy at times.
The Backlink Analysis tool is something I didn’t use a lot because I never found it very accurate. There were instances where Serpstat wasn’t able to crawl all the links to my websites.
Besides a few hiccups here and there, the tool gives you a detailed overview of backlinks. I love how it visualizes the new and lost backlinks.
Keyword research and competitor research in Serpstat can be done in detail and with ease. The tool offers different features such as competitor graph, in-depth URL analysis, and advanced filters which are very useful when conducting any research.
Lastly, the Site Audit tool is another talking point about Serpstat. I’ve used it to analyze multiple websites I run and it never disappointed me.
It runs a detailed scan and calculates its very accurate SEO score.
I was able to find and diagnose issues on my websites very easily with their SEO Audit tool.
I liked that Serpstat shows every error and issue found in the audit in detail. It also gives you hints and tips to help you solve the issue.
Here is a rundown of the features that you get in Serpstat:
If we talk about the pricing of Serpstat, you’d be happy to know that it lies on the budget-friendly spectrum of SEO tools.
The pricing starts at $69/month for a single user and comes with more than enough features. The higher plans can also be considered given the features you get in return.
SEMRush vs Serpstat: Pros And Cons
Let’s take a look at the pros and cons of Serpstat to see how well it stands up against SEMRush:
Why Choose Serpstat Over SEMRush?
Serpstat is the among best budget-friendly SEO tools out there which makes it perfect for bloggers, freelancers, and individuals. Besides that, the higher plans also make it a viable alternative to agencies or businesses that work on multiple SEO projects.
I’ve found Serpstat to be perfect for running multiple projects. Although there are some things I wish were better such as their keyword metrics, it still stands strong as a reliable SEO tool.
KWFinder is also among my favorite SEO tools and I’ve used this on many occasions. The tool is very user-friendly and easy to use.
With KWFinder, you can conduct keyword research easily as it can help you find long-tail keywords, location-specific keywords, and more.
Their keyword research tool has very accurate data and the keyword difficulty metric is also reliable.
Besides conducting keyword research, you can also conduct competitor research and find out the keywords your competitors are ranking for.
The best feature that many SEO tools miss is that it provides historical search volume data to help you find seasonal keywords or identify new keyword opportunities.
Lastly, you can also conduct local keyword research and find location-specific keywords with ease.
Here are the features you get with KWFinder:
When it comes to pricing, KWFinder might be the most affordable keyword research tool out there. The pricing of this SEMRush alternative starts at $49/month for 100 keyword lookups every 24 hours.
A 100 keyword lookups per day sounds very less but believe me, I’ve used this tool for a long time and I never felt limited at all.
What’s great is that the higher plans are also very affordable that even if you feel restricted, you can easily upgrade to a higher plan.
SEMRush vs KWFinder: Pros And Cons
Here are the pros and cons of KWFinder:
Why Choose KWFinder Over SEMRush?
KWFinder is a perfect keyword research tool for those who are on a tight budget and don’t have huge requirements.
If you just want a tool for keyword research, there’s no point in spending money on a tool like SEMRush where you wouldn’t even be using half of their tools.
That’s why I included KWFinder in this list. It does what it says and works like charm. It doesn’t have a gazillion features or tools that you wouldn’t use. It’s perfect for keyword research.
If your complaint with SEMRush and all other SEO tools is that you don’t get unlimited searches or data, then SpyFu is for you.
SpyFu is more than just an SEO tool as it comes with so many great tools such as:
With their SEO research tool, you can analyze competitors, uncover their top ranking pages, and more.
The standout feature for me is SpyFu’s Kombat that shows a Venn diagram to help you understand how you differ from your competitors. It shows similar keywords, unique keywords, and exclusive keywords of all your competitors.
Speaking of keywords, you can conduct some advanced keyword research using SpyFu. Besides the usual keyword research features, the tool provides additional metrics such as “mobile vs desktop” that shows how many searches are made from different devices.
This is a very unique feature and can be very useful to identify device-specific keywords.
SpyFu can also make PPC research easy for you as you can find competitors and their ad spends. You can also conduct PPC keyword research, view the ad history of keywords, and get Google Ad campaign templates.
Here are the features of SpyFu:
There’s no doubt that SpyFu comes loaded with features. But how much does it cost?
The pricing of SpyFu starts at $39/month for a single user with unlimited data. No limits on how many domain searches or reports you can view.
SEMRush vs SpyFu: Pros And Cons
Let’s take a look at the pros and cons of this SEO tool:
Why Choose SpyFu Over SEMRush?
If you want unlimited searches and data exports without burning your pockets, then SpyFu is a great SEMRush alternative for you.
But this tool has some disadvantages such as their database is only limited to the US & UK and it’s more geared towards competitor research. These disadvantages can be a dealbreaker if your focus is more on streamlining your own website’s SEO.
UberSuggest is an all-in-one SEO tool by Neil Patel created to be a replacement for tools like SEMRush and Ahrefs.
Until recently, UberSuggest was simply a keyword suggestion tool that later got acquired by Neil Patel. For a while, the tool was completely free but now is premium but at affordable prices.
With UberSuggest, you can conduct an SEO analysis of your competitors to find out their traffic, keywords, and ad spend.
You can discover the top pages of your competitors and also find new keywords to target with their keyword research tool.
Besides that, UberSuggest also has a backlink tool to keep track of your links and find new link opportunities.
After using this tool, I liked the simplicity and data. But I couldn’t feel confident in their metrics or data. Since it’s a new tool and has limited data, I cannot fully rely on it.
Here are the features of this tool:
Even after its limited data and minor flaws, UberSuggest is a great alternative to SEMRush just because of its affordable pricing.
The pricing starts at $29/month which is very cheap when compared to other big guns like SEMRush and Ahrefs.
SEMRush vs UberSuggest: Pros And Cons
Let’s take a look at the pros and cons of UberSuggest:
Why Choose UberSuggest Over SEMRush?
If you want an all-in-one SEMRush alternative that is budget-friendly, then UberSuggest is the perfect tool for you.
Yes, the data may not be fully reliable but it’s still very useful in analyzing your competitors, finding keywords, and coming up with content ideas.
Overall, it’s a very affordable tool perfect for small bloggers and marketers.
How To Pick The Best SEMRush Alternative
So you’ve seen all the SEMRush alternatives and now it’s time to decide your pick.
You should select your tool based on your requirements and needs. Since all these tools are similar in a lot of ways, you might be confused.
To make things easier for you, here is a quick summary review of all the SEMRush alternatives mentioned in this list:
Ahrefs: Perfect alternative to SEMRush for bloggers, marketers, and agencies that have the budget to spend on an SEO tool.
Serpstat: Get this if you want to manage multiple websites with ease without spending too much. You can manage both your own and your client’s websites with this tool easily.
KWFinder: If your sole focus is keyword research, then go for this tool as it does exactly that without costing much.
SpyFu: You should get SpyFu if you care too much about competitor research.
UberSuggest: Get UberSuggest if you want an affordable all-in-one SEO tool for personal use.
SEMRush is not the perfect tool for everyone. The alternatives mentioned in this list can help you easily replace SEMRush without costing you much.
I prefer using Ahrefs as it’s the best alternative to SEMRush. But if you have different requirements or budget, go for the solution that best suits your needs.
A better way is to sign up for the free trials of the tools that you find promising. Once you use them yourself, you’ll have a better idea of whether they fit your needs or not.
I hope you liked this detailed comparison on SEMRush alternatives and if you have any questions, feel free to comment below.