Webflow Stats: 20+ Webflow Usage Statistics [2022]
Webflow was launched in the year 2013 and since then has become one of the best website builders on the Internet.
Today, it’s leading the no-code movement and has built a huge community of users that use and love Webflow.
So, how many users does Webflow have? What is Webflow’s net worth?
I’ll be sharing the answers to all these questions in this Webflow statistics roundup.
I took my time to find the best Webflow stats for you. Here’s what’s covered in this roundup:
Webflow Stats Highlights (Top Picks)
Webflow Users
How Many Users Does Webflow Have?
As of June 2022, Webflow currently has 3.5M+ users.
Source: Webflow
How Popular Is Webflow?
Webflow Traffic
According to SimilarWeb, Webflow gets over 7.3M traffic monthly.
Among the 7.3M monthly traffic, Webflow gets 28.47% of its traffic from the US.
Here’s a tabular breakdown of Webflow traffic distribution based on countries:
| Country | Traffic Distribution |
|---|---|
| US | 28.47% |
| UK | 4.86% |
| India | 4.74% |
| Canada | 4.55% |
| France | 4.12% |
| Others | 53.26% |
Source: SimilarWeb
Let’s now take a look at Webflow’s traffic sources:
45.21% of Webflow’s traffic comes directly and 31.81% of traffic comes through search.
Here’s a breakdown of Webflow’s traffic sources:
| Traffic Source | Traffic Distribution |
|---|---|
| Direct | 45.21% |
| Search | 31.81% |
| Referrals | 15.50% |
| Social | 3.85% |
| 2.99% | |
| Display | 0.64% |
Source: SimilarWeb
Search Interest In Webflow
Search interest in Webflow has tremendously increased over the last five years by 206%.
This growth in interest clearly indicates how fast Webflow has been growing as a website builder.
Source: Exploding Topics
Webflow Revenue
As of June 2022, Webflow generates $100M in annual recurring revenue.
Source: Forbes
Webflow Funding History
Webflow has received a total of $335M in funding since its launch.
In March 2022, they announced their $120 million Series C funding round which put the company’s valuation at $4 billion.
Here’s a table showcasing Webflow’s funding history:
| Funding Round | Amount Raised | Year | Valuation |
|---|---|---|---|
| Seed Round | – | 2013 | – |
| Seed Round 2 | $2.9M | 2014 | – |
| Series A | $72M | 2019 | $350M |
| Series B | $140M | 2021 | $2.1B |
| Series C | $120M | 2022 | $4B |
Source: CrunchBase
How much is Webflow Worth?
As of June 2022, Webflow’s net worth is $4 billion.
The company reached this valuation after raising $120M in Series C funding in 2022.
Here’s a breakdown of Webflow’s net worth over the last few years:
| Year | Valuation |
|---|---|
| 2019 | $350M |
| 2021 | $2.1B |
| 2022 | $4B |
Source: GetLaka
How Many People Work At Webflow?
As of June 2022, over 400 employees work at Webflow.
32% of Webflow employees are engineers whereas 7% have marketing roles.
Here’s a breakdown of Webflow employee roles:
| Role | Employees |
|---|---|
| Engineering | 32% |
| Marketing | 7% |
| Sales | 3% |
| Other | 58% |
Source: GetLaka
Webflow Employees’ Race & Ethnicity
Webflow strongly believes in building a highly diverse team in all senses.
As of January 2022, over 48.8% of people of White ethnicity work at Webflow. This is followed by the Asian race which is second at 15.6%.
Here’s a tabular breakdown of race & ethnicity in the Webflow team:
| Race & Ethnicity | Percentage of Employees |
|---|---|
| White | 48.9% |
| Asian | 15.6% |
| African American / Black | 6.7% |
| Hispanic / LatinX | 6.3% |
| More than one | 2.9% |
| Other | 1% |
| Not reported | 19.5% |
Source: Webflow
Webflow Employees Gender
Similar to race & ethnicity, Webflow also has a very diverse team in terms of gender.
As of January 2022, 55.5% of Webflow employees are male whereas 41.6% are female.
Here’s a breakdown of gender expression in Webflow:
| Gender Expression | Percentage of Employees |
|---|---|
| He / Him | 55.5% |
| She / Her | 41.6% |
| They / Them | 1.8% |
| Two or more | 1.1% |
Source: Webflow
Webflow Employees Working Location
As of August 2021, Over 54% of Webflow employees do remote work outside of the US.
25% of Webflow’s remote employees reside outside the US. Only 21% of Webflow employees work in the company offices based in San Francisco.
| Primary Working Location | Percentage of Employees |
|---|---|
| Remote (US) | 54% |
| Remote (Outside of US) | 25% |
| San Francisco (HQ) | 21% |
Source: Webflow
Webflow Market Share
As of June 2022, Webflow has a market share of 1.54% in the website builders market.
Among CMS builders, Webflow has a market share of 0.9% and is steadily growing.
The table below indicates how Webflow’s market share has grown over time in the CMS market.
| 2018 | 2019 | 2020 | 2021 | 2022 | |
|---|---|---|---|---|---|
| WordPress | 58.5% | 60.0% | 59.7% | 62.1% | 64.1% |
| Shopify | 1.3% | 1.8% | 2.6% | 3.4% | 6.4% |
| Wix | 0.6% | 0.9% | 1.8% | 2.3% | 3.4% |
| Squarespace | 1.1% | 1.5% | 2.6% | 2.7% | 3.0% |
| Webflow | – | 0.2% | 0.2% | 0.4% | 0.9% |
| Weebly | 0.4% | 0.4% | 0.7% | 0.5% | 0.6% |
| Jimdo | 0.2% | 0.2% | 0.3% | 0.2% | 0.1% |
Source: W3Techs
Conclusion
So, that’s all for our Webflow stats roundup.
With these Webflow user and revenue stats, there’s no doubt Webflow is growing rapidly and will continue to do so in the years to come.
It’s giving platforms like Shopify, Wix, Squarespace, and even WordPress tough competition.
The real question is:
Will it come out at the top and become the #1 website builder platform in the future?
Share your thoughts in the comments below.