Webflow Stats: 20+ Webflow Usage Statistics [2022]

Webflow was launched in the year 2013 and since then has become one of the best website builders on the Internet. 

Today, it’s leading the no-code movement and has built a huge community of users that use and love Webflow. 

So, how many users does Webflow have? What is Webflow’s net worth? 

I’ll be sharing the answers to all these questions in this Webflow statistics roundup. 

I took my time to find the best Webflow stats for you. Here’s what’s covered in this roundup:

Webflow Stats Highlights (Top Picks) 

  • Webflow has over 3.5M users as of June 2022.
  • Webflow currently generates $100M in annual recurring revenue.
  • Webflow reached $4B in valuation after raising a total of $335M since its launch in 2013.
  • Over 400 people work at Webflow across 17 countries.
  • Over 75% of Webflow employees work remotely.
  • Webflow has a market share of 1.54% in the website builders market and is steadily growing.
  • Organizations such as Y Combinator, Accel, and Silversmith Capital Partners have invested in Webflow.
  • 480,000+ sites were made in Webflow in 2021.

Webflow Users

How Many Users Does Webflow Have? 

As of June 2022, Webflow currently has 3.5M+ users. 

Webflow UsersPin

Source: Webflow

How Popular Is Webflow?

Webflow Traffic

According to SimilarWeb, Webflow gets over 7.3M traffic monthly. 

Webflow UsersPin

Among the 7.3M monthly traffic, Webflow gets 28.47% of its traffic from the US. 

Webflow Traffic Distribution By CountryPin

Here’s a tabular breakdown of Webflow traffic distribution based on countries: 

CountryTraffic Distribution
US28.47%
UK4.86%
India4.74%
Canada4.55%
France4.12%
Others53.26%

Source: SimilarWeb

Let’s now take a look at Webflow’s traffic sources:

45.21% of Webflow’s traffic comes directly and 31.81% of traffic comes through search. 

Webflow Traffic Distribution By CountryPin

Here’s a breakdown of Webflow’s traffic sources: 

Traffic SourceTraffic Distribution
Direct45.21%
Search 31.81%
Referrals15.50%
Social3.85%
Mail2.99%
Display0.64%

Source: SimilarWeb

Search Interest In Webflow

Search interest in Webflow has tremendously increased over the last five years by 206%. 

Search Interest In WebflowPin

This growth in interest clearly indicates how fast Webflow has been growing as a website builder. 

Source: Exploding Topics

Webflow Revenue

As of June 2022, Webflow generates $100M in annual recurring revenue. 

Webflow RevenuePin

Source: Forbes

Webflow Funding History

Webflow has received a total of $335M in funding since its launch. 

In March 2022, they announced their $120 million Series C funding round which put the company’s valuation at $4 billion. 

Webflow Funding HistoryPin

Here’s a table showcasing Webflow’s funding history:

Funding RoundAmount RaisedYearValuation
Seed Round2013
Seed Round 2$2.9M2014
Series A$72M2019$350M
Series B$140M2021$2.1B
Series C$120M2022$4B

Source: CrunchBase

How much is Webflow Worth?

As of June 2022, Webflow’s net worth is $4 billion. 

Webflow Net WorthPin

The company reached this valuation after raising $120M in Series C funding in 2022. 

Here’s a breakdown of Webflow’s net worth over the last few years: 

YearValuation
2019$350M
2021$2.1B
2022$4B

Source: GetLaka

How Many People Work At Webflow? 

As of June 2022, over 400 employees work at Webflow

32% of Webflow employees are engineers whereas 7% have marketing roles. 

Webflow Employee RolesPin

Here’s a breakdown of Webflow employee roles: 

RoleEmployees
Engineering32%
Marketing7%
Sales3%
Other58%

Source: GetLaka

Webflow Employees’ Race & Ethnicity

Webflow strongly believes in building a highly diverse team in all senses. 

As of January 2022, over 48.8% of people of White ethnicity work at Webflow. This is followed by the Asian race which is second at 15.6%. 

Webflow Employees Race & EthnicityPin

Here’s a tabular breakdown of race & ethnicity in the Webflow team: 

Race & EthnicityPercentage of Employees
White48.9%
Asian15.6%
African American / Black6.7%
Hispanic / LatinX6.3%
More than one2.9%
Other1%
Not reported19.5%

Source: Webflow

Webflow Employees Gender

Similar to race & ethnicity, Webflow also has a very diverse team in terms of gender. 

As of January 2022, 55.5% of Webflow employees are male whereas 41.6% are female.

Webflow Employees GenderPin

Here’s a breakdown of gender expression in Webflow: 

Gender ExpressionPercentage of Employees
He / Him55.5%
She / Her41.6%
They / Them1.8%
Two or more1.1%

Source: Webflow

Webflow Employees Working Location 

As of August 2021, Over 54% of Webflow employees do remote work outside of the US. 

25% of Webflow’s remote employees reside outside the US. Only 21% of Webflow employees work in the company offices based in San Francisco. 

Webflow Employees GenderPin
Primary Working LocationPercentage of Employees
Remote (US)54%
Remote (Outside of US)25%
San Francisco (HQ)21%

Source: Webflow

Webflow Market Share 

As of June 2022, Webflow has a market share of 1.54% in the website builders market

Among CMS builders, Webflow has a market share of 0.9% and is steadily growing. 

Webflow Market SharePin

The table below indicates how Webflow’s market share has grown over time in the CMS market. 

20182019202020212022
WordPress58.5%60.0%59.7%62.1%64.1%
Shopify1.3%1.8%2.6%3.4%6.4%
Wix0.6%0.9%1.8%2.3%3.4%
Squarespace1.1%1.5%2.6%2.7%3.0%
Webflow0.2%0.2%0.4%0.9%
Weebly0.4%0.4%0.7%0.5%0.6%
Jimdo0.2%0.2%0.3%0.2%0.1%

Source: W3Techs

Conclusion

So, that’s all for our Webflow stats roundup. 

With these Webflow user and revenue stats, there’s no doubt Webflow is growing rapidly and will continue to do so in the years to come. 

It’s giving platforms like Shopify, Wix, Squarespace, and even WordPress tough competition. 

The real question is:

Will it come out at the top and become the #1 website builder platform in the future? 

Share your thoughts in the comments below.