Wix Users & Revenue Statistics [2022]
Wix was launched in 2006 as a website builder to help you design and build websites.
Today, it’s one of the biggest website builder platforms on the Internet with over 210 million users.
How did they get here? How popular is Wix?
In this roundup, you’ll find key information about Wix statistics of their users and revenue. Here’s a quick breakdown of what’s included in this Wix stats roundup:
So, lets’ take a look at these jaw-dropping Wix statistics and facts.
Wix Usage Statistics Highlights (Top Picks)
Wix Users
How Many Users Does Wix Have?
As of 2022, Wix has over 228 million users using its website builder platform.
This number has been steadily increasing over the years as the company has experienced significant growth.
Here’s a chart showcasing their user growth over the years:
We also have a tabular breakdown of Wix users since 2009:
| Year | Users |
|---|---|
| 2009 | 1+ million |
| 2010 | 7+ million |
| 2011 | 17+ million |
| 2012 | 28+ million |
| 2013 | 42+ million |
| 2014 | 58+ million |
| 2015 | 77+ million |
| 2016 | 97+ million |
| 2017 | 119+ million |
| 2018 | 142+ million |
| 2019 | 165+ million |
| 2020 | 197+ million |
| 2021 | 222+ million |
Source: Wix
Wix Average Daily Signups
Wix has 45k average daily signups worldwide.
Wix Traffic
Wix Traffic Distribution By Country & Source
According to SimilarWeb, Wix gets over 51.0M traffic monthly.
If we break down the Wix traffic by country, then the USA comes at first with over 32% of the traffic coming to the site from this country.
Here’s a chart displaying the traffic distribution to Wix by country:
We’ve also added this data into tabular form:
| Country | Traffic Share |
|---|---|
| USA | 32.31% |
| UK | 6.73% |
| Brazil | 5.44% |
| Canada | 4.70% |
| India | 3.90% |
| Others | 47.02% |
Source: SimilarWeb
Wix gets 63.39% of its traffic directly. This is primarily due to the fact that existing Wix users visit the site without any other platform.
Here’s a table displaying the traffic distribution of Wix by source:
| Source | Traffic Share |
|---|---|
| Direct | 63.39% |
| Search | 26.35% |
| Referrals | 4.59% |
| 2.61% | |
| Social | 2.56% |
| Display | 0.50% |
Source: SimilarWeb
Search Interest In Wix
According to Exploding Topics, the search interest for the term “Wix” has dropped by 17% over the last five years. The term gets around 550K monthly searches.
Source: Exploding Topics
Wix Revenue
How Much Money Does Wix Make?
Wix reported total revenue of $342 million in Q1 of 2022 which is a 14% increase from their previous quarter.
In the year 2021, Wix generated a revenue of $1.26 billion.
Here’s a table breaking down their revenue over the years:
| Year | Revenue |
|---|---|
| 2012 | $43+ million |
| 2013 | $80+ million |
| 2014 | $141+ million |
| 2015 | $203+ million |
| 2016 | $290+ million |
| 2017 | $425+ million |
| 2018 | $603+ million |
| 2019 | $761+ million |
| 2020 | $984+ million |
| 2021 | $1.26+ billion |
Source: MacroTrends
They also reported a +116% net revenue retention which is very impressive.
Here’s a table displaying Wix’s revenue growth over the last few quarters:
| Quarter | Revenue |
|---|---|
| Q1 2020 | $213 million |
| Q2 2020 | $235 million |
| Q3 2020 | $253 million |
| Q4 2020 | $283 million |
| Q1 2021 | $301 million |
| Q2 2021 | $316 million |
| Q3 2021 | $320 million |
| Q4 2021 | $333 million |
| Q1 2022 | $342 million |
Source: Wix
How Does Wix Make Money?
Wix makes its money by selling its Creative Subscriptions and Business Solutions.
These come in the form of their website, eCommerce, and business subscriptions to their platform.
Wix Revenue Forecast
In their Investors Day 2022 slide deck, Wix unveiled their revenue forecast goals for the year 2025.
Wix has forecasted to reach a total revenue of ~$2.5 billion by the year 2025.
Here’s a chart of their project revenue growth till 2025:
We’ve also broken down this data into the following table:
| Year | Revenue Growth |
|---|---|
| 2019 | 26% |
| 2020 | 30% |
| 2021 | 29% |
| 2022 | 10-13% |
| 2023-2025 | 21-23% annually |
Source: Wix
Wix Net Loss
Wix reported a GAPP net loss of $227.3 million in the first quarter of 2022.
How much is Wix Worth?
Wix’s net worth as of June 02, 2022, is $3.51B.
Here’s a showcase of Wix’s net worth over the last few years:
| Year | Net Worth |
|---|---|
| 2014 | $790+ million |
| 2015 | $900+ million |
| 2016 | $1.86+ billion |
| 2017 | $2.53+ billion |
| 2018 | $4.29+ billion |
| 2019 | $6.68+ billion |
| 2020 | $14.54+ billion |
| 2021 | $8.99+ billion |
| 2022 | $3.51+ billion |
Source: MacroTrends
How Many People Work At Wix?
Wix has over 6000 employees in their company as of June 2022.
Source: Wix
Wix Market Share
Wix has a market share of 1.9% in the CMS market as of December 2021. They rank 3rd just behind WordPress and Shopify.
Here’s a tabular breakdown of the CMS market share as of 2021:
| CMS | Market Share |
|---|---|
| WordPress | 43.0% |
| Shopify | 4.3% |
| Wix | 1.9% |
| Squarespace | 1.8% |
| Joomla | 1.8% |
| Drupal | 1.3% |
| Blogger | 1.0% |
| Bitrix | 0.9% |
| Magento | 0.6% |
| OpenCart | 0.6% |
| Other | 9.4% |
| None | 34.0% |
Source: Joost
How Many Apps Are Available At The Wix App Market?
Over 300 apps are available on the Wix App Market.
The App Market by Wix consists of several different apps users can install on their website to enhance its functionality and features.
Source: Wix
How Many Templates Are Available At Wix?
Wix has a collection of more than 800 templates on its marketplace. Most of these templates are available for free to Wix users.
Source: Wix
Conclusion
That’s a wrap for my roundup of the best Wix statistics and interesting facts.
A lot of these stats knocked my socks off since I didn’t know how big Wix actually is!
Now, I’d like to hear it from you:
Is Wix really a big player in the website builder market?
Share your thoughts in the comments below!