WooCommerce Stats: 20+ WooCommerce Usage Statistics [2022]

WooCommerce is one of the biggest eCommerce platforms on the Internet. 

The crazy part is that it’s a free and open-source platform that gives users complete freedom to build their eCommerce store however they want. 

In this article, I’ll share some crazy and interesting WooCommerce statistics that will blow your mind. 

I’ve collected the best stats on WooCommerce users, revenue, and whatnot. 

Let’s get started.

WooCommerce Stats Highlights (Top Picks) 

  • There are over 6.6 million websites using WooCommerce on the Internet. 
  • WooCommerce is the second-biggest eCommerce software platform with 23.43% of the market share. 
  • WooCommerce generates annual revenue of $25M-$50M. 
  • Over 4000 themes & templates are available on WooCommerce theme marketplaces. 
  • WooCommerce sites generate a total of over $20 billion in revenue. 
  • Over 980 extensions are available on the WooCommerce marketplace. 

WooCommerce Users 

As of June 2022, over 6.6 million users have WooCommerce installed on their websites.

WooCommerce Stats UsersPin

The WooCommerce plugin has 5+ million installs from the WordPress plugins repository. 

WooCommerce Traffic

The WooCommerce website gets over 2.8M monthly visitors. 

WooCommerce Stats TrafficPin

17.13% of WooCommerce’s traffic comes from the US. India is at #2 with over 5.01% of traffic coming from the country. 

WooCommerce Traffic Distribution By CountryPin

Let’s take a deeper look at the traffic distribution of WooCommerce by country: 

CountryTraffic
USA17.13%
India5.01%
UK4.67%
France4.20%
Brazil3.45%
Others65.54%

Source: SimilarWeb

WooCommerce gets most of its traffic from searches. 

According to SimilarWeb, 58.10% of WooCommerce’s traffic comes from searches. 

WooCommerce Traffic Distribution By SourcePin

Here’s a tabular breakdown of WooCommerce’s traffic sources: 

SourceTraffic
Search58.10%
Direct22.89%
Referrals13.89%
Social3.79%
Mail1.13%
Display0.21%

Source: SimilarWeb

WooCommerce Revenue

According to SimilarWeb, WooCommerce generates annual revenue of $25M-$50M. 

WooCommerce Stats Pin

Since WooCommerce is free, they generate most of their revenue from their extension plugins and themes. 

Source: SimilarWeb

How Many People Work At WooCommerce? 

As of June 2022, WooCommerce has 51-200 employees working in their company. 

Source: SimilarWeb

WooCommerce Market Share 

WooCommerce is the second-biggest eCommerce software platform with 23.43% of the market share.

WooCommerce Market SharePin

They’re narrowly behind Squarespace which stands at the #1 position with 23.51% of the market share. 

Here’s a tabular breakdown that dives deep into the market share of eCommerce platforms: 

PlatformMarket Share
Squarespace23.51%
WooCommerce23.43%
100sklepow15.13%
WixStores6.16%
Shopify3.69%
Amazon3.54%
MonsterCommerce3.17%
Magento2.32%
Weebly eCommerce2.1%
Prestashop1.72%

Source: Statista

WooCommerce Themes & Templates

As of June 2022, there are 1,476 WooCommerce themes listed on the WordPress directory. 

If we look at third-party theme marketplaces, then ThemeForest has over 1,300 WooCommerce themes and Envato Elements has 1,023 WooCommerce themes listed on their marketplaces respectively. 

Just these three marketplaces bring up the total number of WooCommerce themes to 3799. There are many other big marketplaces and individual developers selling WooCommerce themes. 

Source: WordPress

Other Interesting WooCommerce Stats

Here are some more WooCommerce stats that you might find interesting: 

  • If all WooCommerce sites formed a single country, its revenue would be greater than 35% of countries.
  • 8.7% of websites on the Internet use WooCommerce. 
  • WooCommerce has over 1055 contributors on its GitHub repository. 
  • 93.7% of all WordPress eCommerce sites have the WooCommerce plugin installed. 
  • WooCommerce was acquired by Automattic (the parent company of WordPress) in the year 2015. 
  • WooCommerce has acquired many companies which include: Frontity, The Theme Team, AutomateWoo, and Cloudup. 
  • WooCommerce’s audience is 67.15% male and 32.85% female. 
  • 37.88% of WooCommerce users fall in the age range of 25-34. 
  • 72.72% of social traffic WooCommerce gets comes from Facebook. 

Conclusion 

So, that’s all for our list of WooCommerce stats. 

It’s no secret that WooCommerce is a giant in the eCommerce industry. And while other platforms such as Shopify, Wix, and Webflow are giving it some competition, WooCommerce still keeps growing. 

If you liked this list, feel free to share it with your friends on social media. 

Also, what’s your favorite WooCommerce stat from this list? Share with us in the comments below!