WooCommerce Stats: 20+ WooCommerce Usage Statistics [2022]
WooCommerce is one of the biggest eCommerce platforms on the Internet.
The crazy part is that it’s a free and open-source platform that gives users complete freedom to build their eCommerce store however they want.
In this article, I’ll share some crazy and interesting WooCommerce statistics that will blow your mind.
I’ve collected the best stats on WooCommerce users, revenue, and whatnot.
Let’s get started.
WooCommerce Stats Highlights (Top Picks)
WooCommerce Users
As of June 2022, over 6.6 million users have WooCommerce installed on their websites.
The WooCommerce plugin has 5+ million installs from the WordPress plugins repository.
WooCommerce Traffic
The WooCommerce website gets over 2.8M monthly visitors.
17.13% of WooCommerce’s traffic comes from the US. India is at #2 with over 5.01% of traffic coming from the country.
Let’s take a deeper look at the traffic distribution of WooCommerce by country:
Country | Traffic |
---|---|
USA | 17.13% |
India | 5.01% |
UK | 4.67% |
France | 4.20% |
Brazil | 3.45% |
Others | 65.54% |
Source: SimilarWeb
WooCommerce gets most of its traffic from searches.
According to SimilarWeb, 58.10% of WooCommerce’s traffic comes from searches.
Here’s a tabular breakdown of WooCommerce’s traffic sources:
Source | Traffic |
---|---|
Search | 58.10% |
Direct | 22.89% |
Referrals | 13.89% |
Social | 3.79% |
1.13% | |
Display | 0.21% |
Source: SimilarWeb
WooCommerce Revenue
According to SimilarWeb, WooCommerce generates annual revenue of $25M-$50M.
Since WooCommerce is free, they generate most of their revenue from their extension plugins and themes.
Source: SimilarWeb
How Many People Work At WooCommerce?
As of June 2022, WooCommerce has 51-200 employees working in their company.
Source: SimilarWeb
WooCommerce Market Share
WooCommerce is the second-biggest eCommerce software platform with 23.43% of the market share.
They’re narrowly behind Squarespace which stands at the #1 position with 23.51% of the market share.
Here’s a tabular breakdown that dives deep into the market share of eCommerce platforms:
Platform | Market Share |
---|---|
Squarespace | 23.51% |
WooCommerce | 23.43% |
100sklepow | 15.13% |
WixStores | 6.16% |
Shopify | 3.69% |
Amazon | 3.54% |
MonsterCommerce | 3.17% |
Magento | 2.32% |
Weebly eCommerce | 2.1% |
Prestashop | 1.72% |
Source: Statista
WooCommerce Themes & Templates
As of June 2022, there are 1,476 WooCommerce themes listed on the WordPress directory.
If we look at third-party theme marketplaces, then ThemeForest has over 1,300 WooCommerce themes and Envato Elements has 1,023 WooCommerce themes listed on their marketplaces respectively.
Just these three marketplaces bring up the total number of WooCommerce themes to 3799. There are many other big marketplaces and individual developers selling WooCommerce themes.
Source: WordPress
Other Interesting WooCommerce Stats
Here are some more WooCommerce stats that you might find interesting:
Conclusion
So, that’s all for our list of WooCommerce stats.
It’s no secret that WooCommerce is a giant in the eCommerce industry. And while other platforms such as Shopify, Wix, and Webflow are giving it some competition, WooCommerce still keeps growing.
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Also, what’s your favorite WooCommerce stat from this list? Share with us in the comments below!